Introduction
Salesforce Commerce Cloud is an easy-to-use eCommerce platform that is developed to facilitate conversions and impart a hassle-free customer experience. It offers a huge range of functionalities to help eCommerce businesses enhance their brand value, reinvent promising business opportunities, and ensure an omnichannel buying experience across various channels — both online and offline.
Owing to SFCC’s rich and technologically advanced capabilities, more than 8445 companies have started using it all around the globe. Besides, SFCC stores increased 9.9% quarter-over-quarter in 2023 Q2 and 51% year-over-year in 2023 Q2.
5 Reasons Why You Should Consider Salesforce Commerce Cloud
Here are 5 reasons why SFCC is a great platform for your eCommerce business.
1. Easy website creation
SFCC allows you to quickly develop a customized and professional website with the help of Reference Architecture. It works as a starting point for online storefront design and collates the best practices in website design and storefront architecture. So, you get a blueprint to build and customize your eCommerce storefronts.
You get access to pre-designed wireframes, embedded digital innovation technologies, and useful integrations that enable customizations for effective website maintenance. These prebuilt storefront designs and templates help developers adapt to the latest innovation in no time. Also, it helps developers in creating memorable brand experiences with open architectures and frameworks that allow seamless updates.
2. Personalized customer experience
Salesforce Einstein, a feature of Salesforce Commerce Cloud, allows you to deliver personalized experiences to your customers. It helps in tailoring every customer interaction with AI-generated emails, conversations, and offers according to your real-time insights. You get comprehensive insights across sales, service, marketing, and commerce. As a result, you can boost your productivity and achieve better results.
The best part of using SFCC as an eCommerce platform is that you can create new experiences with low-code tools, eliminating the need of a data scientist. It will let you build custom predictions and recommendations. With Einstein for Marketing, you can put together intelligent journeys and make timely recommendations. Interestingly, Einstein’s personalization tools encouraged customers to click Product Recommendations 40% more often. It led to a 28% increase in revenue from recommended products and an average order value increase of 11%.
3. Delightful shopping experience with unlimited purchase possibilities
SFCC comes with the feature known as Endless Aisle that helps with the following:
- Store associates get complete access to available inventory across different channels, irrespective of the product location.
- You can prevent or at least bring down the loss of sales due to out-of-stock or unavailable products by providing in-store customers with indefinite product options.
- Endless Aisle is integrated with Commerce Cloud Order Management. So, it provides in-store customers with flexible fulfillment options.
- It adds a personal touch to the in-store interactions by giving full mobile access to detailed inventory and customer information. In addition, store owners also get access to the latest product information, pricing, and promotions.
- You can build your eCommerce app and customize it with open commerce APIs, a standards-based development environment, and the technology partners.
4. Ensure seamless operations with headless commerce
In layman’s terms, the separation of the front end and back end of an eCommerce application is known as headless commerce. Through this setup, brands get the liberty to build whatever and however, they want. It facilitates brands to impart a rich customer experience.
An important attribute of Headless is the incorporation of APIs and experience managers. These resources help in building new functionality and experiences to engage maximum customers. While traditional eCommerce model makes it a challenge to incorporate latest innovations, headless commerce allows you to do all this and more with some simple codes and clicks. It has a shallow learning curve and everyone in your organization can access the front end and update it with no advanced skills.
With headless commerce, brands can easily control the elements that the users interact with. As a result, they can incorporate more creativity in the content they update on the websites. In addition, headless commerce is universally compatible with all devices and viewing formats. So, your website works seamlessly irrespective of the device it is accessed on. It also helps eCommerce businesses scale and reduce the total cost of ownership (TCO).
5. Management of multiple storefronts
Imagine you have several storefronts and one team that maintains all of them. With SFCC, you can manage all these storefronts as a single eCommerce site even if you have different products on each site. It also helps businesses that have brands encompassing multiple time zones, geographies, currencies, and languages.
For example: An apparel retailer can allow their customers to purchase from their adult and children’s sites. Also, an eCommerce store owner with a different target audience, like a book publisher for non-fiction books and fictional stories, can avoid crossover by using SFCC.
How Krish Can Be a Perfect SFCC Implementation Partner?
Combine the power of SFCC and Krish to build comprehensive commerce solutions for your eCommerce store. The experts at Krish help in enabling 1-to-1 commerce experiences and bringing operational efficiency.
We can offer you a range of services ranging from:-
- Salesforce Commerce Cloud Consulting
- Salesforce Commerce Cloud Migration
- UI/UX Designing
- Salesforce Commerce Cloud Integration
- Unhindered Growth Support
Besides all these, Krish has the ultimate solution for people who are looking forward to building a feature-rich eCommerce store in no time.
ENTER SFCC Accelerator
SFCC Accelerator is developed to quickly build experience-first B2C, B2B stores and marketplaces. Krish offers a disruptive quick-launch solution when you want to reach your target audience at short notice. And you know the best part? It comes with enterprise scale and practices, flexible integrations, and helps you control the total cost of ownership.
What’s more?
We offer a 30 mins no-obligation consulting session that will let us understand your exact requirements and help you figure out whether we are the right partner for you.
Reach out to us right away, and we would love to help.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
Recommended Reading:
6 Reasons Why Salesforce Commerce Cloud is a Technology for Future
22 December, 2023 The eCommerce world is full of transformation, new developments, and challenges, like tough competition, changing buying behaviors, the demand for personalized experiences, etc. Despite these hurdles, global eCommerce businesses rose from 9.2 million to 26.5 million in the past four years, from 2019 to 2023.
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